From the heart of Oakland to the national spotlight, Toriano Gordon has built more than a restaurant—he’s built a movement. As the founder of The Vegan Mob, Toriano brought the bold, soulful flavors of BBQ and comfort food into the plant-based world, creating a cultural fusion that captured hearts—and stomachs—across the country.

A former rapper turned entrepreneur, Toriano transformed his personal health journey and passion for community into a mission-driven brand that’s now recognized as one of the most impactful plant-based businesses in the country. Within weeks of opening in 2019, The Vegan Mob went viral—lines down the street, social media buzz, and a customer base hungry for change.

But every movement needs fuel. That’s where we came in.

As part of our coaching and capital strategy program, we had the honor of helping Toriano raise over $250,000 to grow The Vegan Mob. From pitch deck development to investor strategy, we partnered with Toriano to secure the resources he needed to expand operations, support new locations, and build a scalable franchise model.

​Today, The Vegan Mob is more than a restaurant—it’s a platform for purpose, flavor, and economic empowerment. And we’re proud to have played a part in helping this visionary founder turn his dream into a legacy.